Jeeves : rebuilding from the ground up

In late 2022 early 2023 Jeeves was faced with what I like to call a crucible moment. As the global economy shifted a low interest lending company that also offered an insanely high cash back credit products was unsustainable. We had to pivot. Part of this pivot was reducing the relevance of existing product lines and introducing new ones. 





At the same time our web application, our core product, was built the way most early stage startups are, with an insurmountable foundation of technical debt. A lack of universality in the architecture, what limited architecture there was, and every screen being a stand alone entity created a hostage situation for improvements. What does that mean? Put simply if the design team wanted to change something as seemingly simple as our primary button from having an 8px radius to 12px radius, it would have to be manually done on every single instance of the button, not just a simple CSS update.





After composing an audit of the existing experience, and all the discrepancies, and knowing we had to modify most pages to align with the new direction it became clear we needed drastic measures. After spending a week with the VP of Product and CTO during a fever pitch intense 3 day session I developed a strategy. I put in a 48 hour straight effort and presented a ridiculous statement ... we have to burn the whole thing down.

I presented wireframes and they were met with praise and excitement. Jeeves 2.0 was born.

Here is a look at the audit and the recommended changes.